what is an audio description?
also referred to as described video, an audio description is a narration of key visual elements that improves the multimedia experience for the blind and visually impaired
what does an audio description entail?
a concise narration, which fits within the available space between the dialogue’s cues
an audio output, usually a separate audio band consisting of a mix of original audio and the AD narration
what is the rationale for
1. growing regulatory pressure
audio description has been around for some 10 years
until recently, regulatory requirements were rather lax
new rules are being adopted and enforced worldwide
2. e-inclusion initiatives
a series of initiatives launched by interest groups to improve the multimedia experience for the visually-impaired
consequently, large media producers and video streaming services are gradually adopting and standardizing AD
Both trends lead to a growing demand for audio descriptions worldwide