what is an audio description?

also referred to as described video, an audio description is a narration of key visual elements that improves the multimedia experience for the blind and visually impaired

what does an audio description entail?

1

concise narration, which fits within the available space between the dialogue’s cues

2

an audio output, usually a separate audio band consisting of a mix of original audio and the AD narration

what is the rationale for
audio descriptions?

1. growing regulatory pressure

  • audio description has been around for some 10 years

  • until recently, regulatory requirements were rather lax

  • new rules are being adopted and enforced worldwide
     

2. e-inclusion initiatives

  • a series of initiatives launched by interest groups to improve the multimedia experience for the visually-impaired

  • consequently, large media producers and video streaming services are gradually adopting and standardizing AD

Both trends lead to a growing demand for audio descriptions worldwide

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